© 2019 Layne Cassidy
© 2019 Layne Cassidy
© 2019 Layne Cassidy
© 2019 Layne Cassidy
LAYNE CASSIDY
Education
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"Men give me credit for some genius. All the genius I have lies in this; when I have a subject in hand, I study it profoundly. Day and night it is before me. My mind becomes pervaded with it. Then the effort that I have made is what people are pleased to call the fruit of genius. It is the fruit of labor and thought."
Alexander Hamilton

MBA Graduate @ St. Edward's University
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2013 - 2015
I graduated in May 2015 with an MBA in Digital Media Management from St. Edward's University. This program prepared me to function in a world of constant disruptive innovation in digital media, arts, technology, and business.
Entrepreneurship
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Projects
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FontID Business Plan Creation and Competition
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Capstone: Marketing Plan Development for Energy Sharing Startup
Papers and Presentations
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​"Project Pearce: Bringing New Media to the Have-Nots"
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"Entering the Education Gaming Industry"
Classes
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New Venture Creation
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Project Management
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Projects
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Agile Project Management Simulation
Classes
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Project Management
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Information Systems
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Interactive Technologies and E-Commerce
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Finance
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Projects
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Advanced Budget Simulation​
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Federal Reserve Simulation
Papers and Presentations
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Financial Analysis of Oracle stock
Classes
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Financial Accounting
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Managerial Accounting
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Finance
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Consulting and Research
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Projects
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Recommendations for Improving Think.StEdwards.Edu
Papers and Presentations
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"Cutting the Cord: Why the Cable Industry Must Adapt"
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"Disruption and Fiber Optic Cable"
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"An Analysis of Disruption: Artificial Intelligence in the Travel Industry"
Classes
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Research Methods
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Business Communication
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Digital Marketing
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Papers and Presentations
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"Blake Shelton's Defense: An Analysis of a Twitter War"
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​"Analyzing Twitter's Acquisition of Trendrr"
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Brand Analysis of Spirit Airlines, Air New Zealand, Hilton Hotels, IBM Watson, KLM, and Airbnb
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Marketing Analysis of Macklemore
Classes
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Applied Digital Convergence
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Media Economics
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Digital Marketing
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Branding and Promotion
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The Digital Consumer
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Global Digital Media
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Law
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Papers and Presentations
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"The Historical Context of Privacy in the United States and Europe: Creating a US Privacy Bill of Rights"
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"GovTech- Solutions for Government and Duplicative IT"
Classes
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Business Law and Ethics
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Digital Law and Policy
Law Class Focus Areas​
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1st Amendment and Freedom of Speech
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The Digital Dilema
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Legal Issues of Intellectual Property
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​Copyright Infringement
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Fair Use
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DMCA
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Internet Regulation and the FCC
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Social Media and Privacy Law
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Torts
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Strict Liability and Product Liability
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Contract Law
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Business Organizations
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Agency and Employment Law
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Organizational Development
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Projects
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"Creating a Sustainable Brand for the Washington Redskins"
Papers and Presentations
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​"Millenials and Employee Turnover in the Banking Industry"
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"Organizational Assessment of Stroz Friedberg"
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Organization analysis of Netflix
Classes
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Managing the Organization
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Human Relations and Organizational Behavior​
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Graduate @ Texas A&M University
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2007 - 2010
I graduated with a degree in Communication and a Minor in Business Administration.
The majority of my communication classes were focused on digital media and technology. I also participated in several student organizations. I self-financed 75% of my college education through part-time work, scholarships, and grants.
Digital Media
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Media Sociology​
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Political Economics of Telecommunication
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Rhetoric of Television and Film
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Research Methods
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Technology​
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Information Systems
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Communication Technologies
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Business Information Systems​​
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Public Speaking
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Argumentation and Debate
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Rhetoric of Western Thought
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Communication Theories
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Diversity
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Gender and Society
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Sociology
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Peoples and Cultures of the World
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Finance and Accounting
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Accounting Principles
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Financial Principles
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Management
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Marketing Principles
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Organization Development
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Organizational Communication
Organizations
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Aggie Leaders of Tomorrow (ALOT)
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​Member of the Student Leaders of Tomorrow Conference Development Committee where I helped plan, organize, and staff a leadership retreat for 200 high school students
Carpool
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Volunteered to provide free, nonjudgmental rides to the people of the Bryan/College Station area
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Internship
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Creative Services Intern at Clear Channel Communications
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Researched and studied small business marketing related to radio advertising
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Wrote, produced, and recorded commercial advertisements
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Work Experience
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Server at TGI Fridays
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​Server at Cotton Patch
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Sales Associate at Macy's
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Student Assistant at Housing Office
Volunteer Experience​​
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Conversation Partner with Venezuelan Masters Student
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Volunteer at Challenger Little League
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Participated in Big Event, completing yard work for community member
La Universidad Latina​
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2010​
I spent the summer of 2010 living with a Costa Rican family and attending La Universidad Latina in Heredia, Costa Rica. After 9 weeks, I was almost fluent in Spanish.
Spanish Language
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Classes
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Intermediate Spanish I
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Advanced Spanish 1
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Advanced Spanish 2
Costa Rican Cultural Activities
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Experienced weekly Latin dance classes
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Volunteered with children by teaching and practicing English
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Volunteered as a conversation partner with local Costa Rican students
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Complete immersion experience by staying with host family who only spoke Spanish
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Went to cooking and baking classes
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Hiking and ziplining through rainforests and over volcanoes